Combining motivational and volitional interventions to promote exercise participation: protection motivation theory and implementation intentions.
Sarah Milne, S. Orbell, P. Sheeran•May 1, 2002•744 citations
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Abstract
It is concluded that supplementing PMT with implementation intentions strengthens the ability of the model to explain behaviour. This has implications for health education programmes, which should aim to increase both participants' motivation and their volition.